Wednesday, June 16, 2021

Watch: @j0eville Connects with @imkentheman on "Its Whatever"

With the release of his late 2020 project CLRD Dreams, JoeVille has it made clear that his musical output is second to none. First galvanizing fans in his home state of Florida and now taking his talents nationwide, the rap upstart’s ceiling is as high as ever. Not one to rest on his laurels, JoeVille returns with the official visual for the KenTheMan assisted single “It’s Whatever" just in time for the summer. The duo compliments each other perfectly on the Banbwoi-produced beat, dropping gems on how to get one's money up while enjoying the life of a bonafide hustler. Recorded fresh off the release of JoeVille's breakout single "Sexy," the infectious track creates a vibrant playground for each artist to bring in their own regional influences and stylistic flair. Speaking on the collaboration, JoeVille explains how KenTheMan fits in seamlessly with his high-energy flow, noting how the song has "a Memphis bounce mixed with a Florida-meets-Houston sound that blended together very smoothly." Drawing inspiration from the comedic thrill ride and cult-classic film Spring Breakers, the accompanying visual for "It's Whatever" features the two rappers flexing their nonchalance when it comes to getting paid, crafting a stress-free and poolside banger for the summer.

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